Texas BBQ Meatloaf

Texas BBQ Meatloaf

In the last of my series of game day recipes with HEB, the best gosh darn grocery stores in Texas, we are gearing up for the biggest game day of them all: Super Bowl LI! This recipe showcases one of the best exports from Texas: barbecue sauce! I am partial to both HEB's Specialty Series Barbecue Sauce and Salt Lick's version. This recipe also happens to be a riff on one of my mama's recipes. Serve as is or sandwich a hearty slice between bread, topped with some extra BBQ sauce. Happy gameday!


  • 2 pounds ground sirloin

  • 1 package Lipton Onion Soup mix

  • 2 large eggs, slightly beaten

  • 2 cups plain breadcrumbs

  • 1 cup HEB* Barbecue Sauce

  • 5-6 squares shredded sharp cheddar cheese

  • 6 slices bacon, parcooked (microwaved for about 2 1/2 minutes)

  • Better than Bacon Jam


  1. Preheat your oven to 375 degrees F.

  2. Combine the meat, soup mix, eggs, breadcrumbs and 1/2 cup of the barbecue sauce in a bowl. Mix together well.

  3. Place half the meat mixture in a 9 x 5 inch loaf pan. Cover the meat with a layer of bacon, followed by a layer of cheese, and then another layer of bacon. Then add the rest of the meat mixture. Smooth the top with a spatula, then even spread the remaining barbecue sauce.

  4. Bake for 45 minutes. Let rest for 10-15 minutes and serve with a small dollop of Better Than Bacon Jam.