If you ask anyone from Texas which grocery store they shop at, you’ll find a pretty unanimous reponse: HEB. This isn’t an ad for HEB. It’s simply a fact. HEB is an institution in Texas. So we sampled some of HEB’s finest, including their barbecue sauce (a massive source of Texan pride). We found ourselves partial to both HEB’s Specialty Series Barbecue Sauce and Salt Lick’s version. And then we took these BBQ flavors and revamped Mama Falk’s Meatloaf. We recommend serving this as-is or sandwiched between bread, topped with some extra BBQ sauce. 


  • 2 pounds ground sirloin
  • 1 package Lipton Onion Soup mix
  • 2 large eggs, slightly beaten
  • 2 cups plain breadcrumbs
  • 1 cup HEB* Barbecue Sauce
  • 5-6 squares shredded sharp cheddar cheese
  • 6 slices bacon, parcooked (microwaved for about 2 1/2 minutes)
  • Better than Bacon Jam


  1. Preheat your oven to 375 degrees F.
  2. Combine the meat, soup mix, eggs, breadcrumbs and 1/2 cup of the barbecue sauce in a bowl. Mix together well.
  3. Place half the meat mixture in a 9 x 5 inch loaf pan. Cover the meat with a layer of bacon, followed by a layer of cheese, and then another layer of bacon. Then add the rest of the meat mixture. Smooth the top with a spatula, then even spread the remaining barbecue sauce.
  4. Bake for 45 minutes. Let rest for 10-15 minutes and serve with a small dollop of Better Than Bacon Jam.

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